The client needed a number of tobacco products illustrated as a rough "gang" to use on a wide variety of advertising collateral including brochures, pamphlets, buttons and billboards (see below). Because of this wide range of usage I chose a vector format so resolution wouldn't be an issue when sizing.
The primary target audience will be students ranging from grade school to high school so the illustrations needed to appeal to a wide range of ages. Not too cutesy–but not too scary either.
They also needed to be rendered separately in case certain "members" needed to be highlighted for specific programs.
All illustrations Copyright 2012 by Larry Knox
